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VegInfluencer

#VegInfluencer is an innovative campaign designed to empower those in the children’s health and wellbeing space.

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About Veg Influencer

Funded by Hort Innovation, VegInfluencer is an innovative campaign designed to empower those in the children’s health and wellbeing space.

Delivered in partnership with Veg Education, the program addresses the concerning statistic of childrens vegetable consumption through the #VegInfluencer social media campaign and promotion of the  VegKIT resources.

Visit vegkit.com.au

Only 4.6% of of Australian children meet vegetable recommendations

Australian Bureau of Statistics, December 2023

VegKit.com.au

VegKIT takes a community-minded approach to fostering a love of vegetables. The website contains hundreds of easy-to-use resources including:

  • setting specific best practice guidelines for designing and implementing initiatives to increase children’s vegetable intake
  • relevant supporting tools and materials
  • an online registry of evidence-based initiatives and reliable dietary advice for maternal, infant and early childhood years.

The program

  • Tik Tok campaign

    #VegInfluencer TikTok campaign dedicated to increasing veg consumption through helpful tips and information @Vegeducationau

  • VegKIT website

    A hub of expert resources and recipes for educators, teachers, centre management, cooks, healthcare professionals and families to support our children to eat more veg.

  • Expert resources

    FREE evidence based resources and toolkits developed by our experts and available at VegKIT.com.au

  • FaceBook live cooking demonstrations

    A series of FaceBook Live cooking demonstration and information sessions

  • Conferences

    Attendance at industry and public events

Achievements

30+

educational, evidence-based resources developed

15k

Website visits

500k

TikTok video views by an engaged target audience

2,700

Facebook Live participants

9k+

eDM’s opened from subscribed audience

Anyone with the opportunity to impact children can be a #VegInfluencer.

TikTok campaign

An engaging TikTok campaign delivered by Heaton Digital acheived

  • 360 videos

  • Over 500k engagement on posts

  • Countless delicious veggies featured

Funded by Hort Innovation

This project has been funded by Hort Innovation using the vegetable research and development levy and funds from the Australian Government. For more information on the fund and strategic levy investment visit www.horticulture.com.au

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Advocacy

We engage extensively in advocacy to enhance health and nutrition across Australia. 
 Advocacy

Get in touch

Expert nutrition support tailored to your organisation. From ready-made packages to tailor-made programs, we’re here to help.

(03) 8341 5800
hello@nnf.org.au

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