In partnership with OMA and Health & Wellbeing Queensland Boost your Healthy is an innovative, impactful nation-wide advertising and awareness campaign.
The Boost Your Healthy campaign is part of Outdoor Media Association’s (OMA’s) commitment to improving the health habits of Australians through its National Health and Wellbeing Policy. In partnership with Health and Wellbeing Qld and National Nutrition Foundation (formerly Nutrition Australia VIC, SA, TAS, WA) the annual healthy eating campaign is dedicated to addressing the concerning decline in vegetable consumption amongst Australians.
Each year the campaign is bigger and better than ever with a campaign targeted towards addressing the current economic circimstances.
In 2024 the ‘Fresh veg, deliciously affordable’ campaign encouraged the Australian population to get more vegetables into their diet, promoting healthy swaps which benefit their health and hip-pocket.
The 2024 Healthy Eating campaign is the industrys largest campaign yet, valued at over $12.3 million worth of advertising. Highly visible Out Of Home advertising signs were located across the country including train stations, bus stops, airports, office lobbies, roadside billboards, retail and gyms, reminding Aussies about the benefits of healthy eating. The campaign was also supported across digital sites Carsales, Nine, Pedestrian Group, REA Group, Seven West, The Guardian, Totally Awesome and Yahoo!
The team at Porter Novelli delivered a successful PR campaign with coverage across major and local networks.
The Boost Your Healthy website is the go-to destination as part of the ‘Fresh Veg, Deliciously Affordable’ campaign and hosts a suite of online resources including recipes, shopping tips and nutritional advice.
Australians reached during the campaign
donated advertising value
of those surveyed were encouraged to lead a healthier lifestyle
people remembered the campaign
The OMA commissioned an independant post-campaign survey. Results demonstrated that the Fresh veg, deliciously affordable campaign encouraged behavior change, sparked conversation and drove action.
The survey highlights how government and Out of Home can work together to deliver positive behavious campaign change campaugns and reach communities across the country.
encouraged to purchase vegetables
were encouraged to find out more information
were encourages to lead a healthy lifestyle
of parents were encouraged to include veg in meals, lunchboxes or snacks for their kids
were encouraed to consider vegetables as the alternative to the occasional food
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